The old builder was pretty cool. you could select colors, swap out forks and shocks, and a running tab would keep track of your price and weight as you scrolled through options. But when you swapped out kits - owing to the enormity of the gong-show that photographing everything required, to say nothing of then photoshopping and layering it all into place - well, you kind of had to use your imagination.

No more. Now, when you choose different kits, every single bit of the bike morphs to represent each and every kit component, as well as the existing color and suspension choices. Now you can configure your Santa Cruz, and on the screen see EXACTLY what it will look like when built. It was a colossal pain in the ass to suspend all those individual parts of each and every kit in space and then take photographs of them, but we think it was worth it. We were so stoked with how it all looked that we went and iced the whole pizzaz cake with a sweet fade effect. This is best viewed when listening to Whitesnake. Or the theme from from 2001: A Space Odyssey. or Melt Banana playing "Flash Cube, or Eyeball". Your choice.

So far, the shadow of a man who used to be our webgnarlogist has herded about half the bikes live, and the rest are going up at the rate of a couple a day. If you know him, you should buy him a beer. He's earned it. Meanwhile pick a bike, and check the new builder out.